LVMH Offloads Majority Of Its Starboard Cruise Retail Business

Table Of Content

• Ways Generative AI is Transforming Brand Experiences
• Meghan Markle Showcases Quiet Luxury in Heidi Merrick 'Ginger' Dress…
• LVMH Offloads Majority Of Its Starboard Cruise Retail Business
• Starboard Cruise Services Announces Executive Leadership Appointments
• What works best for retail at sea?
• View All Heavy Industry & Manufacturing

The retail selling perspectives range from high-end luxury experiences at Silversea Cruises and Crystal Cruises to modern luxury and celebrity-focused shops at Royal Caribbean and Holland America, to name a few. On Wednesday, Starboard will showcase its next big retail experience on board the Carnival Horizon, the new mega ship from Carnival Cruises that is docked at the Manhattan Cruise Terminal. At least one onboard cruise retail operator seems to have figured out the value-creation proposition — experience and discovery — that on-land, brick-and-mortar stores haven’t yet been able to do in the new age of shifting consumer shopping preferences, and it doesn’t have much to do with technology. About AzamaraAzamara is an upmarket cruise line and leader in Destination Immersion® experiences. Presently with three mid-sized ships sailing to all seven continents of the world, and an additional fourth ship scheduled to join the fleet in 2022.

Ways Generative AI is Transforming Brand Experiences

With Hearts On Fire Ms. Capeci held multiple leadership positions before becoming president in 2016. Prior to Hearts On Fire, Capeci’s career spanned both Jewelry and Cruise leading the Agency Marketing teams for DeBeers Diamonds at JWT and then Royal Caribbean and Celebrity Cruises as an EVP at Havas/Arnold. With Caryl at the helm of this business segment, Starboard reinforces its commitment to being the best-in-class Retail at Sea business partner for the Fine Jewelry and Swiss Timepiece categories.

Meghan Markle Showcases Quiet Luxury in Heidi Merrick 'Ginger' Dress…

The boutique-style ships allow them to reach marquee ports around the world and dock in smaller, less-visited hidden gems. Azamara's commitment to creating immersive experiences allows guests to travel deeper with longer stays, more overnights, and night touring. Guests can experience a boutique hotel at sea with inclusive amenities such as gratuities, select beverages, exclusive cultural events and more. "Our well-traveled guests desire exclusive escapes and thoughtfully selected excursions inspired by local culture and traditions," says Azamara President, Carol Cabezas. We found ourselves like some land-based retailers, where we didn’t have enough product from a supply chain standpoint.

LVMH Offloads Majority Of Its Starboard Cruise Retail Business

For Swiss timepieces, you have everything from Longines to Tag Heuer to certified pre-owned Rolexes. In terms of beauty brands, it’s certainly Lancôme, Estée Lauder and Clinique. We try to make sure that each of the categories has a good, better, best strategy for each of the brands. It’ll have an entry-level price point, a mid-level price point and then a high price point.

MIAMI (Sept. 21, 2022) – As of today, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, and Carnival Cruise Line will continue their long-standing partnership for five additional years. The extension includes Starboard’s current portfolio of nine Carnival ships and introduces Starboard as the chosen retail partner for Carnival’s highly anticipated newest flagship Carnival Celebration. The bottle of Hennessy Pure White is larger, and it’s exclusive to cruise ships. But the biggest way we differentiate the onboard experience from the port is through our people and the relationships that they develop with the guests.

Experiential retail would also be things that are exclusive, like a local artist from Barcelona that comes aboard and hand-paints on silk scarves. The retailer’s nine current ships within the fleet are Carnival Dream, Freedom, Horizon, Legend, Magic, Miracle, Pride, Sunrise and Sunshine – with Celebration launching later this year. “Another thing that’s clear from cruise hospitality is that people do want that human interaction with each other. It’s about building a strong relationship in a genuine way that makes them feel special and no technology could ever change that. “People are buying the experience, they’re not just buying things. Retail needs to be a destination that people choose to go to, not only for things to buy, but for the incredible experience whether to learn or discover.

What works best for retail at sea?

One of them might be a night out, so you have your dress, handbag and perfume. Or, one of the pop-ups might be, “Let’s go to the beach.” It’s really about rethinking that innovation on board.

View All Heavy Industry & Manufacturing

Starboard Cruise Services to deliver 'Texas-inspired' retail offering onboard Carnival Jubilee - The Moodie Davitt Report

Starboard Cruise Services to deliver 'Texas-inspired' retail offering onboard Carnival Jubilee.

Posted: Wed, 13 Dec 2023 08:00:00 GMT [source]

The interesting thing was, guests had a lot of pent-up demand because they weren’t spending money during the pandemic on these types of items. There was a lot of revenge spending on board, especially at the beginning of the year as people started coming back. We view ourselves as “alchemists,” transforming the ordinary into the extraordinary to create elevated impact and value. Our purpose comes to life when our customers, guests and partners join us in our quest to reimagine a world where we are all alchemists, where we all unleash our creativity and imagination. Our LVMH heritage of luxury and craftsmanship, combined with our close ties with renowned brands and local artisans, creates a colorful palette of possibilities to inspire joie de vivre. In the beauty category, there is a beauty bar, where the big attraction is facials.

Tokyo Exhibition Highlights LVMH Japan’s Diversity Efforts

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences. Simply obtain and submit written proof / advertisement from the authorized retailer within 30 days from the date of purchase and we will gladly match the price or refund the difference. Our award-winning work and innovative projects can only be achieved by vibrant, diverse and inclusive teams. At Starboard and Onboard Media, our family includes more than 60 nationalities on land and at sea.

Starboard Cruise Services, the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. The company is part of LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, the world’s leading luxury provider. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy. Starboard Cruise Services the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. About Starboard Cruise Services Starboard Cruise Services is the premier retailer at sea, providing the finest selection of coveted brands and engaging experiences to global cruise vacationers, and the only vacation retail operator that includes a division focused exclusively on the luxury segment. Starboard proudly provides retail operations for nine leading cruise line partners around the world, including Azamara, Crystal, Silversea, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Dream Cruises, Norwegian Cruise and Royal Caribbean International.

The company is part of LVMH Moët Hennessy Louis Vuitton, the world's leading luxury provider. Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; Global Cruise Retailer of the Year; and Exceptional Achievement by a Cruise Retailer. We’re the people that create memorable vacation retail experiences. Ms. Capeci joined Starboard as a strategic advisor earlier this year. In her new role, Capeci will harness 30 years of experience leading the jewelry industry. Prior to joining Starboard, she was CEO of Chow Tai Fook North America (CTFNA), the parent company that operates diamond jewelry brands, Hearts On Fire and Mémoire.

On Deck Six, it’s higher price-point watches and scotch, all the way to the top. Logo | Starboard set out to design an emblem as iconic and distinguished as its immersive and personalized onboard shopping experiences. The new logo illustrates the essence of the company’s name as well as the “starburst”, a new icon that perfectly echoes the essence of Starboard’s North Star framework as it radiates vibrant rays of light, color and energy – beckoning different interpretations. Others see a human figure in the center with outstretched arms, calling to the idea how unity emerges through coming together to fulfill a purpose. The North Star brand amplification honors Starboard’s LVMH heritage of unparalleled luxury offerings and celebrates its rich history as the first travel duty-free retailer in the U.S.  While ever evolving, the retailer embodies the same principles and values it was founded upon by A.E. Merhige in 1958, maintaining a level of curiosity, wanderlust and passion.